Respect for customers, understanding customers, exceed customer expectations continue to provide products and services, so customers are always partners. This is what we have to uphold and promote the service concept.

First, every step, the first thought is to customers in the enterprise into a buyer from a seller's market, consumers, consumer attitudes have changed. The face of a large number of goods (or services), consumers are more willing to accept good quality goods (or services). This not only refers to the quality of
Intrinsic quality of products, including products, packaging quality, service quality and a series of factors. Must therefore be comprehensive and satisfy consumer demand.

◇ should stand in the customer (or consumer) of the position, rather than standing up position of the company's research, design and improve service.
◇ perfect service system, strengthen the pre-sale, sale, service, customer in the use of products that appear to help solve various problems in a timely manner so that customers are a great convenience.
◇ attaches great importance to customer feedback, allow customers to participate in decision-making, to deal with customer feedback customer satisfaction as an important part.
◇ do everything possible to retain existing customers.
◇ establishment of all customer-centric mechanism. Including the establishment of various institutions, services, processes, changes, etc., must be customer demands, customer opinion on a rapid response mechanism.

Second, the customer is always right

First, customers are buying goods, not a troublemaker;
Second, customers know their needs, hobbies, that is the business need to collect information;
Third, customers have "natural consistency" argument is the same customer with all customer dispute.
Third, the customer satisfaction of three elements:

Product satisfaction: quality of the goods that the customer satisfaction.
Service satisfaction: for the purchase of goods that a customer pre-sales, sale, service of a positive attitude. No matter how perfect the product, how reasonable the price, when it appeared in the market, have to rely on services. "Service to create permanent customers."
Corporate image satisfaction: Refers to public enterprises and the overall strength of the overall impression of the positive evaluation.